[Steven Zahm]

@ trmash

Try this:

cnURL::permalink( array(
        'type'       => 'name',
        'slug'       => $entry->getSlug(),
        'title'      => $entry->getName(),
        'text'       => 'CUSTOM TEXT HERE!',
        'return'     => TRUE, // TRUE to return; FALSE to echo.
)

Hope that helps!