By default the logo is displayed on the card and the photo is displayed in the bio content tray. If you would like to change the defaults you can use the cMap Template Customizer.
Navigate to the Connections : Templates admin page and click the Customize button for cMap.
The page will reload with the Customizer on the left and a preview on the right.
Click the back arrow in the upper left of the Customizer and click the Image panel. Configure as desired.
After you configure the image, click the back arrow again in the upper left and click the Bio Tray image panel and configure as desired.
Now, since the listing view and the entry profile detail view are configured separately you need to click an entry name in the preview, any entry name will do. The preview will reload. Now configure your image settings again.
Click the Save and Publish button to exit the Customizer.
Hope this helps!