[Steven Zahm]

@ Roland

Where exactly should I expect the logo to appear if for example I was using cMap?
On the card, by default, unless you change it to use the image instead using the applicable shortcode option.

The image would show in the bio content tray, if there is text in the bio field by default unless changed d by using the applicable shortcode option.

When visiting you site:
http://www.glasshousecountry.com/business-directory

I see you’re using the Default Entry Card template, not the cMap template, this template shows the image and that can not be changed only the premium templates can change the image type to be displayed via its shortcode options it enables when it is used.

To put it more succinctly, I hope, different templates could show a different image type based of the intended design intent. This is not unlike how themes can display different images based on design intent.

Maybe another way you can think about template is like little mini themes, does that help?

re: To phrase the question another way, If the submission form offered both Image and Logo I still only see one “graphic” in the listing?
Depends on the template. As mentioned above, the Default Card template would only show the image. The cMap template would show the logo on the card and the image in the bio content tray if there’s text entered for the entry in the bio field.