The logo/image position makes more sense one way or another depending on use. Since many people use the cMap template for business listing most want to use the logo. That is why I chose that as the default.
You can swap the images in cMap with this shortcode:
[connections image="photo" tray_image="logo" str_image="No Photo Available" str_tray_image="No Logo Available"]
See this doc page for cMap for the list of all the options you can use to customize cMap.
How to customize the simple listing page, that depends on what you want to do. here’s some QuickTips if you want to delve deep into customization:
Hope that helps!